Who We Are

Who We Are

Who We Are


Semaphore is a growing PR and marketing company specialising in communications for all types for small and medium sized businesses. Founded by Emma Pyott in 2000, Semaphore has helped a range of businesses across a variety of sectors to stand out from the crowd through imaginative and creative communications and marketing campaigns. From devising and implementing proactive marketing strategies to helping companies communicate effectively with their staff or managing communications in times of crisis, Semaphore is your ready-made marketing and communications department.

Emma Pyott MCIPR

Emma Pyott MCIPR


Emma is a committed and enthusiastic PR professional with over 20 years’ experience incorporating both in-house and freelance assignments.

A member of the Chartered Institute of Public Relations, Emma has strong business skills and is quickly able to get under the skin of a business, identifying challenges and opportunities to develop strategic communications and marketing programmes that deliver measurable results.

Favourite chocolate: Minstrels, Curly Wurly or (prepare for controversy) dark chocolate Bounty
Something to work by: People buy people and humour can take you a long way, so remember the human element in your communications and don’t make things too corporate
That awkward moment when…. you take your laptops to be mended and have to tell the man that your password is Idris Elba!

Clare Jackson

Victoria Croton


Vicky has spent over 20 years in the media industry within agencies, in-house and as a freelancer. Her experience incorporates media relations, internal communications, publishing and journalism. Vicky’s copywriting skills are second to none. She is an eagle-eyed proof reader/relentless mistake-spotter who is also happy to talk to anyone and write about anything.

Favourite chocolate: Anything… but particularly the very dark type that makes your toes curl. So I’m with Emma on the plain chocolate Bounty thing. But we have also recently discovered mint chocolate Daim bars. Yum!
Something to work by: Everyone’s contribution is valuable and three heads (or more) are definitely better than one.
That awkward moment when… you try to leave the office on your second day in your new job and the office lock breaks.