IN BRIEF…
We specialise in working with SMEs to develop a marketing and communications strategy to help them to stand out from the crowd. We do this using the full suite of tools including web content, email marketing, blogs, staff communications, brochures & leaflets, award submissions and social media management. We also support businesses with their communications when things go wrong. Preparing letters for customers and staff, drafting media statements and Q&As and managing media enquiries where necessary. Ultimately, we help businesses to grow.
IN THE BEGINNING…
We listen to our clients to learn about their business, its aims and objectives and then we develop a PR and marketing plan of attack, implement a programme of activity and provide thorough reporting.
Everyone is different and that applies to clients too. So we don’t tend to work to hourly rates or use off the shelf packages. We prefer to give our customers some options for programmes of activity based on our initial discussions with them and incorporating the marketing vehicles that most suit what they’re trying to achieve. And we have a long list to choose from, including (but not limited to) web content, email marketing, blogs, staff communications, brochures and leaflets, award submissions, social media management and crisis communications. That said, we do also have a couple of cheeky products for those who want to ‘give us a go’. Have a look at what we’re offering in terms of blogs and email marketing.
THEN WHAT?
Then we roll up our sleeves and get going. Using our experience, writing talent and creativity to implement the plan on our clients’ behalf. But we keep the plan under constant review to make sure it always reflects the clients’ aims and objectives. And takes advantage of relevant stories and debates in the news.
We work in collaboration with our clients and we try to make things as easy as possible. If they like to provide us with briefings and input via email then we can do that, they can brain dump over the phone or, if they’re prepared to ply us with tea (and maybe the odd biscuit), then we can pop to see them. It’s actually surprising what useful marketing material we can pick up when we visit anyway!
