In a world where 8.4million employees in the UK work from home, effective communication in the workplace via a digital realm has never been more necessary.

According to the latest stats from the Office for National Statistics, 2020 saw the number of people working from home increase by 37%. The sharp rise comes as no surprise. Home working has been on the rise long before the Covid-19 pandemic accelerated the movement. But the trend doesn’t seem to be bucking.

According to the same research, 85% of those working from home are now expected to split their time between their usual place of work and remote working going forward.


So why is it so important to communicate better with staff?

Essentially, effective employee communication ensures there is alignment between management and employees. Like in many situations, communication is key. And the same can be said for in the workplace.

Maria Kurek, Director at the HR Dept reiterates this. Maria says: “Let’s face it, the last 18 months or so were challenging for us all. Whether your business was faced with increased demand or adversely affected by Covid-19, we all had to adopt new and different ways of working.

“Communication was, understandably, put on a back burner at the start of the pandemic, but now it’s so important to refocus on communicating with your teams.”

“We find that our clients who took the time to communicate with their teams had more buy in from their staff. For example., introducing new policies, such as hybrid working, went generally smoother.”

Maria adds: “People can feel uneasy when they are kept in the dark so being transparent goes a long way in building trust and engagement with your employees and preventing those niggly HR issues.”


Email marketing is the solution

So if you’re looking for the holy grail when it comes to a means of communicating effectively, look no further than email marketing.

We’ve written before about the wide and varied ways in which external email marketing can bolster your business. But it can do the same when distributing your emails internally, too.

Don’t get us wrong: we’re big fans of online messaging apps like WhatsApp, iMessage and Slack. But important news can get lost in the noise of general day-to-day chitter chatter.


But that’s where internal email marketing comes in

No matter if your staff are in the office, WFH or hybrid working, you can update colleagues in real time about important aspects of the business.

Just launched a new diversity & inclusion scheme? Organising a charity day? Or are you hosting an internal event about staff pensions? Whatever it might be – smart use of internal email marketing will keep employees informed about your updates in a sleek, professional and efficient way.


The positives of internal email marketing

Email marketing tools also put all the power in your hands, as it can:

  • Provide you with a high level of personalisation
  • Track what your staff are opening
  • Provide a two-way route of communication
  • Uphold your voice and branding
  • Keep your staff united

How we can help you do this

For the past 21 years, Semaphore PR has helped businesses get noticed by the people that matter. Whether this is new clients or employees, we work collaboratively with organisations to make sure their marketing reflects their business objectives.

We’ve developed a brilliant off-the-shelf starter package to get an idea of how you can dip your toe into the email marketing water. But do get in touch if you’d like to find out more or discuss a tailored package.