Surveys or questionnaires are an excellent marketing tool for businesses because they give you the power to create your own narrative. They also provide the all-important statistics to back it up. And, according to research, 74% of readers find content that contains data to be more trustworthy than content without. Surveys are a tried and…
Category: Press coverage
6 simple ways to get your press release published in the media
Do you have a story that you’d like to see in a newspaper or magazine? No matter how interesting you might find your news, the final say as to whether it appears goes to the journalist. Contrary to what you might read or see in the movies, real life journalists tend to be very busy people who are working to strict…
Why the silly season is a gift for small businesses
We’re still a month or so away from ‘silly season’ when the dearth of ‘real’ news has editors gloomily watching celebs, MPs and other movers and shakers hotfoot it to sunnier climes and great summer sporting events (Wimbledon, World Cup) are a but a distant memory. As journalists desperately cast around for anything vaguely newsworthy…