by Becks Shepherd | Apr 28, 2022 | Communicating, Editorial, Importance of Blog, Marketing
The Oxford Dictionary defines the term ‘marketing’ as: “The activity of presenting, advertising and selling a company’s products or services in the best possible way.” And while that might be the case on paper – in reality? It’s so much more. Whether it’s...
by Becks Shepherd | Mar 4, 2021 | Communicating, Editorial, Press Coverage, Surveys
Surveys or questionnaires are an excellent marketing tool for businesses because they give you the power to create your own narrative. They also provide the all-important statistics to back it up. And, according to research, 74% of readers find content that contains...
by Emma Pyott | Sep 1, 2020 | Communicating, Editorial, Press Coverage
Do you have a story that you’d like to see in a newspaper or magazine? No matter how interesting you might find your news, the final say as to whether it appears goes to the journalist. Contrary to what you might read or see in the movies, real life journalists tend...
by Emma Pyott | Jul 12, 2018 | Editorial, Press Coverage
We’re still a month or so away from ‘silly season’ when the dearth of ‘real’ news has editors gloomily watching celebs, MPs and other movers and shakers hotfoot it to sunnier climes and great summer sporting events (Wimbledon, World Cup) are a but a distant memory. As...
