by Becks Shepherd | Apr 28, 2022 | Communicating, Editorial, Importance of Blog, Marketing
The Oxford Dictionary defines the term ‘marketing’ as: “The activity of presenting, advertising and selling a company’s products or services in the best possible way.” And while that might be the case on paper – in reality? It’s so much more. Whether it’s...
by Emma Pyott | Nov 9, 2021 | Communicating
Christmas provides businesses with an opportunity to do something nice by way of thanking customers who’ve supported you through the year. For those whose clients are other businesses it’s a bit trickier now that people aren’t necessarily office based. But we thought...
by Becks Shepherd | Aug 17, 2021 | Communicating, Staff Communications
In a world where 8.4million employees in the UK work from home, effective communication in the workplace via a digital realm has never been more necessary. According to the latest stats from the Office for National Statistics, 2020 saw the number of people working...
by Emma Pyott | Apr 13, 2021 | Communicating, Importance of Blog, Newsletter
The start of the new financial year is a great time to set business goals and intentions for the year ahead. And according to the latest stats, SMEs should make online marketing their focus in 2021/22. Why? Well data suggests you can expect around 67% more leads...
by Becks Shepherd | Mar 4, 2021 | Communicating, Editorial, Press Coverage, Surveys
Surveys or questionnaires are an excellent marketing tool for businesses because they give you the power to create your own narrative. They also provide the all-important statistics to back it up. And, according to research, 74% of readers find content that contains...
by Becks Shepherd | Jan 4, 2021 | Communicating, Newsletter, Staff Communications
Unbelievably, the good old email turns 50-years-old this year! Which may be why some businesses have abandoned it in favour of its trendy younger cousin, social media, when it comes to their marketing. But, despite its age, we’re still great fans of email...
