by Emma Pyott | Apr 13, 2021 | Communicating, Importance of Blog, Newsletter
The start of the new financial year is a great time to set business goals and intentions for the year ahead. And according to the latest stats, SMEs should make online marketing their focus in 2021/22. Why? Well data suggests you can expect around 67% more leads...
by Becks Shepherd | Mar 4, 2021 | Communicating, Editorial, Press Coverage, Surveys
Surveys or questionnaires are an excellent marketing tool for businesses because they give you the power to create your own narrative. They also provide the all-important statistics to back it up. And, according to research, 74% of readers find content that contains...
by Becks Shepherd | Jan 4, 2021 | Communicating, Newsletter, Staff Communications
Unbelievably, the good old email turns 50-years-old this year! Which may be why some businesses have abandoned it in favour of its trendy younger cousin, social media, when it comes to their marketing. But, despite its age, we’re still great fans of email...
by Emma Pyott | Oct 1, 2020 | Communicating
Today (1st October 2020) is National Poetry Day, and we’re all encouraged to celebrate by sharing a poem with friends, family and neighbours. Both online and in the places we live and work. At Semaphore we love a poem, so we thought we’d get the ball rolling by...
by Emma Pyott | Sep 1, 2020 | Communicating, Editorial, Press Coverage
Do you have a story that you’d like to see in a newspaper or magazine? No matter how interesting you might find your news, the final say as to whether it appears goes to the journalist. Contrary to what you might read or see in the movies, real life journalists tend...
by Emma Pyott | Jun 2, 2020 | Communicating
I’m sure we all remember the deluge of emails we received at the start of lockdown explaining how every company had been affected by Coronavirus. Never has the word ‘unprecedented’ been used so freely. So, now that restrictions are starting to lift, and with the...
