A business blog is the gift that keeps on giving. Especially if it’s well written, updated regularly and jam-packed with the keywords your target audience is searching for.
We say this because, ultimately, brilliantly written search engine optimised blogs help to drive organic traffic to your website. Which is a good thing when your brand is trying to attract more customers, increase visibility and generate leads.
Power to the blog
We’re not the first to recognise the never-ending benefits blogs can have for businesses.
According to one source, brands that blog receive twice as much email traffic compared to those that don’t. Plus companies with blogs produce an average of 67% more monthly leads than companies without. While 70% of people said they would rather learn about a company through articles rather than advertisements.
The stats speak for themselves. But, just in case you’re still unconvinced, here’s a few more reasons why your business should jump on the blogging bandwagon.
Blogs set you up as an expert
Creating captivating content – like a brilliantly written blog – is one of the most effective ways to establish yourself as a connoisseur in your field.
Why? Because a perfectly penned blog can grab a (potential) customer’s attention by answering a question. Or providing insight that hasn’t been shared before.
No matter what your sector. It could be healthcare, beauty, financial services or something else. Solving customer problems in an authoritative and informative manner is a sure-fire way to gain thought-leader status. Maybe your customer is wondering what the biggest beauty trends are going to be in the year ahead. How yoga can help with stress. Or five reasons to consider re-mortgaging. Whatever the industry topic, there’s a blog for it.
Blog do wonders for your website ranking
It’s been proven that blogs help boost your website’s search engine optimisation (SEO). In layman’s terms, SEO is the process of improving your site to increase its visibility when people look for things on Google. With around 2 billion websites in the world, making your website as search engine optimised as possible, will ensure your business gets the visibility it deserves.
Which is where blogs come in. You might have already made your website’s landing pages highly optimised, but regular blog posts will only add to your arsenal. That’s because blogs can use numerous on-page SEO tactics – such as highly-searched for keywords, catchy titles, internal and external hyperlinks, strong CTAs and more. The list really is endless.
Blogs provide your business with new content
From social media to email newsletters, blogs provide your business with new content which can be repurposed and optimised for every platform. For example, you can push out your blogs via LinkedIn, insert clickable links in your internal or external newsletters, and create stop-you-mid-scroll carousels for Instagram.
Speaking of social media, blogs can help your business be found via this medium. It can expose your business to new audiences you might not otherwise reach. All it takes is for one person to share your blog to their followers, and your brand has unlocked a new audience.
Creating quality content is our thing
Creating quality content week in, week out can be daunting. In fact, the top two reasons businesses tell us they don’t blog is that they either don’t know what to blog about, or don’t have the time to do it.
Many large businesses might have in-house marketing teams whose sole role is to focus on increasing brand awareness. But it’s just as important for smaller businesses to make themselves heard.
How we can help
Here at Semaphore PR, we work with SMEs to develop a marketing and communications strategy to help them to stand out from the crowd. Through the use of blogs, web content, email marketing, staff communications and more, we help businesses to thrive in a digital environment. We like to think of ourselves as an outsourced marketing department, just an email or phone call away.