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Why surveys are a great marketing tool and 5 top tips for writing good ones

Surveys or questionnaires are an excellent marketing tool for businesses because they give you the power to create your own narrative. They also provide the all-important statistics to back it up. And, according to research, 74% of readers find content that contains data to be more trustworthy than content without. Surveys are a tried and
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Five top tips for giving your web copy the wow factor in 2021

So much happened in 2020 that there’s a good chance that your business website is now a little…well 2019!  And we don’t just mean an absence of face masks or social distancing in your photography!    The look, feel, and functionality of your website is important of course.  Plus, how quickly it loads and whether it’s mobile friendly.  But it’s the content that can
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7 reasons why you should add email marketing to your agenda in 2021

Unbelievably, the good old email turns 50-years-old this year! Which may be why some businesses have abandoned it in favour of its trendy younger cousin, social media, when it comes to their marketing.  But, despite its age, we’re still great fans of email marketing and believe it is an invaluable part of the marketing mix.    That’s not to say we don’t love
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National Poetry Day - use it to have your say!

Today (1st October 2020) is National Poetry Day, and we’re all encouraged to celebrate by sharing a poem with friends, family and neighbours.  Both online and in the places we live and work. At Semaphore we love a poem, so we thought we’d get the ball rolling by sharing these lines we penned to plug
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6 simple ways to get your press release published in the media

Do you have a story that you’d like to see in a newspaper or magazine?  No matter how interesting you might find your news, the final say as to whether it appears goes to the journalist.  Contrary to what you might read or see in the movies, real life journalists tend to be very busy people who are working to strict
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