Blog

7 reasons why you should add email marketing to your agenda in 2021

Unbelievably, the good old email turns 50-years-old this year! Which may be why some businesses have abandoned it in favour of its trendy younger cousin, social media, when it comes to their marketing.  But, despite its age, we’re still great fans of email marketing and believe it is an invaluable part of the marketing mix.    That’s not to say we don’t love
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National Poetry Day - use it to have your say!

Today (1st October 2020) is National Poetry Day, and we’re all encouraged to celebrate by sharing a poem with friends, family and neighbours.  Both online and in the places we live and work. At Semaphore we love a poem, so we thought we’d get the ball rolling by sharing these lines we penned to plug
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6 simple ways to get your press release published in the media

Do you have a story that you’d like to see in a newspaper or magazine?  No matter how interesting you might find your news, the final say as to whether it appears goes to the journalist.  Contrary to what you might read or see in the movies, real life journalists tend to be very busy people who are working to strict
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Communicating your way out of crisis – three tips for business owners as restrictions ease

I’m sure we all remember the deluge of emails we received at the start of lockdown explaining how every company had been affected by Coronavirus. Never has the word ‘unprecedented’ been used so freely.  So, now that restrictions are starting to lift, and with the retail sector set to reopen in earnest next month, let’s learn the lesson of Coronavirus closure overload and
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Why the silly season is a gift for small businesses

We’re still a month or so away from ‘silly season’ when the dearth of ‘real’ news has editors gloomily watching celebs, MPs and other movers and shakers hotfoot it to sunnier climes and great summer sporting events (Wimbledon, World Cup) are a but a distant memory. As journalists desperately cast around for anything vaguely newsworthy
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