The start of the new financial year is a great time to set business goals and intentions for the year ahead. And according to the latest stats, SMEs should make online marketing their focus in 2021/22. Why? Well data suggests you can expect around 67% more leads every month if your brand has a blog. Plus, around 90% of marketers say social marketing efforts have increased their business’ exposure. Marketing comes in…
Author: Emma Pyott
Five top tips for giving your web copy the wow factor in 2021
So much happened in 2020 that there’s a good chance that your business website is now a little…well 2019! And we don’t just mean an absence of face masks or social distancing in your photography! The look, feel, and functionality of your website is important of course. Plus, how quickly it loads and whether it’s mobile friendly. But it’s the content that can…
National Poetry Day - use it to have your say!
Today (1st October 2020) is National Poetry Day, and we’re all encouraged to celebrate by sharing a poem with friends, family and neighbours. Both online and in the places we live and work. At Semaphore we love a poem, so we thought we’d get the ball rolling by sharing these lines we penned to plug…
6 simple ways to get your press release published in the media
Do you have a story that you’d like to see in a newspaper or magazine? No matter how interesting you might find your news, the final say as to whether it appears goes to the journalist. Contrary to what you might read or see in the movies, real life journalists tend to be very busy people who are working to strict…
Communicating your way out of crisis – three tips for business owners as restrictions ease
I’m sure we all remember the deluge of emails we received at the start of lockdown explaining how every company had been affected by Coronavirus. Never has the word ‘unprecedented’ been used so freely. So, now that restrictions are starting to lift, and with the retail sector set to reopen in earnest next month, let’s learn the lesson of Coronavirus closure overload and…