We’re still a month or so away from ‘silly season’ when the dearth of ‘real’ news has editors gloomily watching celebs, MPs and other movers and shakers hotfoot it to sunnier climes and great summer sporting events (Wimbledon, World Cup) are a but a distant memory. As journalists desperately cast around for anything vaguely newsworthy…
Author: Emma Pyott
Three good reasons to communicate with your staff
Do you have a plan or strategy for communicating with your staff? As your businesses develop and teams grow it’s easy to get caught up in the day to day. Or in planning for the future of the business, setting budgets and reviewing progress. But it’s important that everyone working in the business knows ‘the…
Common web copy traps that catch out small businesses
The start of the year is an excellent time run a critical eye over the way your business is viewed by customers and potential customers. And what better place to start than with your web site? We’ve pulled together details of some common web copy pitfalls that can trip up small businesses: TMI Too…
A Survivors’ Guide to Communicating a Price Rise
The end of the year is fast approaching and with it comes thoughts of planning for 2018 and maybe reviewing progress to date and budgets. All of which may bring you to the decision that it’s time to put up your prices. Communicating a price rise correctly is vital, so we’ve comprised a list of…
When your blog is a slog
Blogs are a fantastic way to showcase your expertise to customers and potential customers. Sitting on your website, they are a valuable SEO tool as search engines love fresh and unique content. But to get extra value from them why not issue a newsletter (not my favourite term but one with which we’re all familiar)…