by Becks Shepherd | Apr 28, 2022 | Communicating, Editorial, Importance of Blog, Marketing
The Oxford Dictionary defines the term ‘marketing’ as: “The activity of presenting, advertising and selling a company’s products or services in the best possible way.” And while that might be the case on paper – in reality? It’s so much more. Whether it’s...
by Becks Shepherd | Feb 17, 2022 | Awards
Roll out the red carpet. Put the bottles of champagne on ice. And dry clean your best suit. Award season is here! From the Oscars to the Grammys and the Critics’ Choice Awards to the BRITs. November through to March marks the most dazzling season of all, with many of...
by Becks Shepherd | Sep 2, 2021 | Importance of Blog
A business blog is the gift that keeps on giving. Especially if it’s well written, updated regularly and jam-packed with the keywords your target audience is searching for. We say this because, ultimately, brilliantly written search engine optimised blogs help to...
by Becks Shepherd | Aug 17, 2021 | Communicating, Staff Communications
In a world where 8.4million employees in the UK work from home, effective communication in the workplace via a digital realm has never been more necessary. According to the latest stats from the Office for National Statistics, 2020 saw the number of people working...
by Becks Shepherd | Mar 4, 2021 | Communicating, Editorial, Press Coverage, Surveys
Surveys or questionnaires are an excellent marketing tool for businesses because they give you the power to create your own narrative. They also provide the all-important statistics to back it up. And, according to research, 74% of readers find content that contains...
